Paid Search Advertisement
Digital marketers know that for their business to succeed online, they must be found with little effort in search engines. Getting to the top of results pages with SEO can take more time than desired, so to speed up that process, many marketers focus part of their digital strategy towards paid search ads.
Is paid search inbound marketing?
The question is an ongoing debate among marketers, so it’s important to make the distinction when paid search ads are inbound or outbound.
Based on the intent-based keyword ad examples examined in this article, paid search ads are inbound marketing. That’s because the user inquired first and brands are not reaching out to interrupt them. The inbound marketing criteria confirms that because ads are shown to consumers at the right time, presenting a direct solution to a query. Yet, interest-based PPC targeting like Facebook ads is outbound marketing because people are not actively searching for a solution.
Increase your conversion rates with paid search ads
There is no denying paid search advertising can be a valuable strategy to generate brand awareness, leads, and sales. Not only do well-crafted, targeted ads increase the effectiveness of your advertising efforts, but when paired with an optimized post-click landing page, they reach their full potential.
The Instapage post-click optimization platform empowers digital advertisers to create the most effective post-click landing page with a designer-friendly builder, team collaboration, Instablocks™, advanced analytics, and more. No other software compares, and your paid search campaigns are the beneficiaries.